Want to become the go-to photographer in your area?

Want to become the go-to photographer in your area?

Go from feeling confused, overwhelmed and unsure of where to start to feeling like a strategic and confident marketer, sales person and business owner. This blueprint will help you reach your ideal customers and have them returning again and again!

BEEN THINKING ABOUT DIPPING INTO PERSONAL BRANDING?

Enroll Now!

Personal Branding... The New Kid on the Block

Whilst the wedding, portrait and family sector is full of photographers competing against each other, there is a whole new genre that has emerged with the growth in online business, and you can enjoy the ride...

Experience the extra time, freedom and financial rewards that Personal Branding provides - and take the real tangible steps to work with people who are passionate like you and really light you up.

Entrepreneurs who need a refresh in their branding, social media and websites, and best of all, they need you often!



Ready to Breakthrough?

Welcome

You’re a passionate photographer who knows there could be more...

You’re a passionate photographer who knows there could be more...

WHETHER YOU ARE...

01

A Portrait photographer on the always-need-to-be-finding-new-clients treadmill (perhaps struggling to market yourself), shooting first and then praying for the sale after

02

A wedding photographer looking to replace the lucrative seasonal income but unsociable hours with more consistent cashflow and profitable income within family friendly hours!

03

Tired of feeling like you are just not quite making it and you are ready to finally build a business that serves the lifestyle you feel you deserve for all your hard work

04

Looking to diversify as you know that Personal branding is a growing market with the rise of social media and more and more businesses transitioning to online models

You’re in the right place and I am going to tell you exactly how having me in your corner can give you the tools, inspiration and guidance on your journey to creating your dream business.

but guess what

I feel you, once upon a time I felt like that too

in the early parts of my career this was me! I used to work ever so hard, spinning my tail shooting portraits mid week and weddings on the weekend, only to do silly things like discount my packages, give away free hours, pages in albums or free prints in sales sessions, and sometimes make little or no sales at all on my portraits.

All this heartache because at the bottom of it all, I really didn’t value my craft (OR MYSELF) and really didn’t understand the value of what I was creating for others.

Breakthrough is a step-by-step mentoring & implementation program created by me - a working professional photographer - that shows you the exact blueprint I use to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a tribe of loyal repeat clients, ALL with support & community to push past your blocks and barriers that may have slowed you down so far.

BREAKTHROUGH

THE BUSINESS OF PERSONAL BRANDING PHOTOGRAPHY

introducing

Get you and your client organised and prepared to make sure you meet the clients brief. Then you can then create a shoot experience to exceed their expectations & free yourself up more creatively (plus increase your revenue at the same time!). Learn how to coach clients on clothing, props, styling and location scouting, to create a dynamic range for them and for your folio too! Includes Consultation Questionnaire template, Location Scouting Tips Guide & Shoot Plan Template + the Ultimate Lifestyle Posing Guide with 300+ poses over 15 locations

Shoot Day Planning

MODULE four

Create a consistent and repeatable experience so that each and every client travels through a carefully devised nurturing sequence designed to make them feel supported and important... plus avoid repeating boring admin tasks!
Save time with every email template you need for both headshots & personal branding experiences (already done-for-you), simply plug in and make them your own, we are talking set and forget :)

Customer Journey

MODULE Three

Dive deep into how to value, price and package YOUR work and discover your pricing sweet spot with value packed experiences using the Simple Packaging Framework and Intelligent Pricing Formula System. Be super clear on who your niche market is, so you create collections they will love, but that you also love to deliver. Align your positioning around your strengths so you finally have the kind of language to use that will connect to clients who you actually enjoy working with, your people!

Value & Packaging

MODULE two

Create your perfect day scenario to build a business that will support YOUR dreams. Get clear on your numbers and have a focussed outlook of what you want your life to look like and the money that you need to support it.
Start receiving money easily into your business with mechanisms in place to help you to eliminate cashflow stresses
Future-proof yourself from any litigation or copyright breaches so you can sleep soundly and know you are secure.
Includes contract templates for payment plans and full pay options plus email templates for late/overdue payment

Business Fundamentals

MODULE one

Here's What You'll Learn

LET'S BREAK it DOWN

Go Behind the Scenes

I also share with you some behind the scenes of me shooting for inspiration, so you can see first hand how manage and concept shoot poses to create a full range of images including profile, lifestyle, flatlay and product and banner style images that the clients will be able to use across multiple platforms, featuring a range of common “client archetypes” from a service based professional, headshots to influencers to online and local business. Plus watch how I choose my shoot sets when planning big shoot days

WATCH

Enjoy clarity on your own personal brand, your brand story and decided where is best to spend your valuable time online to avoid getting sucked into time-and-energy-sucking-rabbit-holes. Use the simplified social media guide to get a plan in place so you can start to create more connection and engagement with your community. Create your own VIP tribe, invite and entice your favourite loyal clients to become recurring returning clients (hello FREEDOM!) 

Social Media & Community

Branding Photography, for the most part, does not require high end retouching, in fact it is almost the opposite, but we will walk you through all of the factors you need to consider to prepare & present your images online! BTS workflows & software hacks to deliver the best quality product you can to your client using effective workflows and file management and avoid late nights and weekends spent staring at your screen!

Post Production & Workflows

MODULE SEVEN

Learn to pre-sell your packages, rather than having to shoot first and hope for a sale later. We cover two main methods of pre selling, online and in person/on a call, so you can be confident with both methods and tailor to suit your strengths. Overcome any negativity you may have around selling once & for all. 
Establish a Core Sales Process that works for you and your personality. And even sell LOTS more images whilst you sleep! Includes Phone Sales Script template, Website Sales Framework, & Upgrade Offers Email Templates


Sales

MODULE SIX

Get proactive so that your time spent on marketing will deliver the right number of quality leads to make your Dream Life become your reality and remove any ickiness you might feel about marketing you. Uncover your Core Marketing Message and learn how to communicate with your audience in a way that they will hear and relate to online and in person. Craft high converting campaigns to attract High quality Warm Leads, set up your email nurture sequence, learn 9 Secrets to Networking Success to make sure you are intentional and get the best ROI on your most valuable resource, your time! Includes 15 lessons & tutorials on multiple strategies so you can choose what method feels right for you.


Marketing

MODULE FIVE

MODULE EIGHT

Getting paid upfront (what you are worth) before you lift your camera

How does this sound?

Working with like-minded clients who are as passionate about their business as you

01

02

the results you're going to get:

Have confidence that your business looks and feels professional (even high end)

04

Variety & freedom to travel and capture different locations (no need for a studio)

05

Creating kick-ass collections that your clients just can't say no to (hello $upgrades)

03

Yes, I'm in!

More free time to do things you love in your life & business (like taking photos)

06

You will Experience

8 highly-practical and motivating modules of 50+ simple to follow video lessons & 25+ how-to resource videos to walk you through the systems you need to put in place to enjoy a thriving career

COMPREHENSIVE ONLINE TRAINING

Including 3 Step Pricing Formula, 9 Secrets to Networking Success, Contracts, Emails & Shoot Plan templates, Consultation Questionnaires, Phone Sales Scripts
+ so many more

WORKSHEETS, GUIDES & TEMPLATES

Zero in on specific challenges each month with live calls. Get answers to your questions & overcome isolation by connecting with other photographers from around the world  in private mastermind community

Monthly live WORKSHOPs with Paula

"This program covers so many things so you logically go through everything and structure your business."

- HEIDI WOLFF, ADELAIDE AUS

Kind words

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"The name of the program - Breakthrough -is perfect because that is exactly what I experienced taking it"

Jennifer Capozzola, Pensylvania USA

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A year from now you will thank yourself for taking action today...

So let's get YOU STARTED

Yes, It Really Works

"Before working with Paula I was stabbing in the dark as to whether I was putting my energy into the right areas

I now have confidence and have changed direction, got my family time back and found my calling"
- Debi Brett, Melbourne Australia

DEBI GOT HER TIME WITH FAMILY BACK

 I really recommend the Breakthrough course to any photographer that would like to step into the Personal Branding market."
_ Ingrid Stodahl, NSW Australia

"The breakthrough course was life changing. It helped me to find my voice and my niche in photography.  

IT CHANGED INGRID'S LIFE

"I'm feeling more confident - like a ' real' business owner more in control of my future

instead of someone just playing around hoping potential clients will take notice."
- Alison McWhirter, Melbourne Australia

ALISON QUIT HER DAY JOB

I'll arm you with the tools and encourage you to add your personality to make the templates and systems your own.
With a clear actionable plan in place you will soon feel like a strategic and confident marketer, sales person and business owner.
Then spend more time doing what you love and ultimately what makes you happy… photographing!

Say goodbye to any more indecision around pricing, workflows, direction or strategy, you will have all of this in your bag and be ready-set to go and conquer!

You're in the right place.

This is a fully done-for-you campaign! I have included links to the script, some stock images (if you need them) and landing page template I used. All you need to do is decide how much you want to charge and then go and make it your own.
You can walk the clients you book using this campaign through the new and improved systems and workflows as you create them (& test along the way).

Grab your seat today and get my done-for-you campaign!

Bonus!

"I create lifestyle & professional imagery to help women transform the way she and the world perceives her and her business, what a great gig! 

— Me, ALL THE TIME

Confidence in your online presence, in your social media and messaging, and be a gun at writing Ad & Sales Copy!

A strategic and elegant automated sales system to get your clients returning to you again and again and again!

Crafted intelligently priced packages that are profitable, value driven and locked in (instead of constantly second guessing and changing them)

Identified who your dream clients are and what they want from you to you can deliver and experience and final product they will RAVE about

A Step-by-step marketing plan and action steps to generate leads now - with the ability to generate more leads wherever you want them

A proven sales conversion system for pre-selling full packages both online, on the phone & scripts to ensure additional upgrades (sales whilst you sleep)

Mapped out your customer journey and set up the a repeatable (and automated) system to save your time and avoid the headaches in the areas that are most likely bottle-necking your growth

A system to make sure that your clients and you are both best prepared for the ultimate shoot day experience
with reusable shoot lists & plan sheets

By the end of this, you will have...

Enroll Now

And I've done loads of photography educational programs, where you buy the courses and you do them and nothing works.

- Jean

“The Breakthrough experience with Paula is completely different. It is worth every cent.”

NEXT →

← PREV

I was so glad that Paula pushed me on things I had wanted to change for years, and actually get them done - including a new website.

- Tracy

“The structure inside the program really helped me get focus and direction.”

NEXT →

← PREV

I'm Paula, your new accountability buddy.

After 22 years as a working professional photographer, I’ve experienced first hand what it feels like to make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Personal Branding Business Model.
I now shoot 6 full days per month often with $15k+ revenue days and say no to weekends and work that simply doesn't light me up.


Hey there!

It cost a lot to get me here...

I am sad to admit this, but I missed out on alot of my daughters younger life, I was always working weekends and then editing late into the nights to keep up.

Over the years I spent tens of thousands of dollars and way too many hours to count trying to figure out how to get more time back (ironically) and ultimately make more profit from my photography.

I now get to clock-off when my daughter gets home from school, say no to working any weekends and I am much more present in all areas of my life.

And I know with the right guidance you can do this too!

But i LEARNT THE HARD WAY

This program is the only one of its kind because...

WE GO KNEE DEEP INTO THE BUSINESS END OF THINGS

Here is where it pays to learn from someone who has gone before you.
I know where most creatives tend to bury their head in the sand, so that is why I created this program like I did. This is not fluffy top shelf stuff, it is designed so you to focus on what matters, increasing your profitability whilst saving you time.
This is a complete business renovation from the ground up so that you put in place the systems & zero in on the 3 biggest areas that will help you kick those two goals... Effective Marketing, Sales Processes & Automations. 
Yes these are not sexy topics, but I promise to make it palatable and most of all I make it actionable. This is called an implementation program for a reason, cause I don't want you just listening in your car. I teach you why, give you the tools, you take what resonates and make them your own & then plug everything you learn into your business so it can start working for you!

ONGOING SUPPORT & COMMUNITY AT NO EXTRA COST

Once you are in it is hard to shake me! Getting you results is my highest value, so to keep you motivated, moving forward and overcome the speed bumps that may slow you down, I have made monthly calls with me part of this program - for as long as I am running it - at no additional cost.
I know that what I teach is not second nature, and a lot of what you need to overcome is often going on inside, your mindset & internal blocks. So in this community I get to know YOU so I can tailor my advice and the monthly workshops to support you where I know you need it.
You can expect additional training on subjects like money blocks, marketing planning, goal setting and even website reviews. 
I am an open book, so I often share the backend of my business to show you what is working for me, to inspire and educate you in real time.

75+ SIMPLE LESSONS

WORKSHEETS, GUIDES & TEMPLATES

SUPPORT FROM MASTERMIND COMMUNITY

Follow a proven roadmap

This program includes everything you need to set yourself up

You get all the moving parts - a literal business blueprint - to make your business run successfully + additional support. But I can only take you so far. 

I need you to make the decision NOW to make this your year. I need you to make a commitment - not to me - but to yourself...

Create the business you need to serve your life (not you serve it)

Get proactive so that your time spent on marketing will deliver the right number of quality leads 

Learning how to confidently pre-sell your packages, so you know you are in profit before you lift your camera

Running a lean and mean back of house to ensure more time for creativity and spontaneity

Embrace sharing more of you to cultivate closer relationships and community with clients who love what you do

Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.

If you want THIS to be the year that you *finally* commit to:

Enroll Now

This is for you if:

you're super motivated to SET up your business to smash it in a market that can dramatically change your life and career

you don't want to waste anymore of your valuable time spinning in circles not sure where to focus next!

you know that Personal Branding Photography is the future for us Pro-Photographers

you are ripe, ready and super willing TO INVEST THE TIME to MAKE THIS WORK, BECAUSE THIS IS YOUR TIME!

YOU DON't MIND playing it small, burning out and missing out on the big fun events in your life

It's probably not for you if...

YOU'RE ALREADY KICKING IT IN YOUR BUSINESS REACHING ALL YOUR SHOOT TARGETS, EXECUTING EPIC MARKETING CAMPAIGNS & ABOVE AVERAGE SALES

YOU'RE NOT WILLING TO DO THE WORK, AND ARE LOOKING FOR SOMEONE ELSE TO DO 
EVERYTHING & SET UP EVERYTHING FOR YOU

YOU'RE ONLY JUST STARTING OUT IN PHOTOGRAPHY AND ARE LOOKING FOR HELP WITH POSING, LIGHTING & GENERAL CAMERA SKILLS

Let's Do This!

So what are you waiting for?

shoot me an email

I completely understand. Every dollar invested in your business is an important one! If you have any more burning questions you would like answered, we are of course happy to hear from you. Simply get in touch and we will respond as soon as we can.

Still on the fence?