Want to become the go-to photographer in your area?
Want to become the go-to photographer in your area?
Go from feeling confused, overwhelmed and unsure of where to start to feeling like a strategic and confident marketer, sales person and business owner. This blueprint will help you reach your ideal customers and have them returning again and again!
BEEN THINKING ABOUT DIPPING INTO PERSONAL BRANDING?
Enroll Now!
Personal Branding... The New Kid on the Block
Whilst the wedding, portrait and family sector is full of photographers competing against each other, there is a whole new genre that has emerged with the growth in online business, and you can enjoy the ride...
Experience the extra time, freedom and financial rewards that Personal Branding provides - and take the real tangible steps to work with people who are passionate like you and really light you up.
Entrepreneurs who need a refresh in their branding, social media and websites, and best of all, they need you often!
Ready to Breakthrough?
Welcome
You’re a passionate photographer who knows there could be more...
You’re a passionate photographer who knows there could be more...
WHETHER YOU ARE...
01
A Portrait photographer on the always-need-to-be-finding-new-clients treadmill (perhaps struggling to market yourself), shooting first and then praying for the sale after
02
A wedding photographer looking to replace the lucrative seasonal income but unsociable hours with more consistent cashflow and profitable income within family friendly hours!
03
Tired of feeling like you are just not quite making it and you are ready to finally build a business that serves the lifestyle you feel you deserve for all your hard work
04
Looking to diversify as you know that Personal branding is a growing market with the rise of social media and more and more businesses transitioning to online models
You’re in the right place and I am going to tell you exactly how having me in your corner can give you the tools, inspiration and guidance on your journey to creating your dream business.
but guess what
I feel you, once upon a time I felt like that too
in the early parts of my career this was me! I used to work ever so hard, spinning my tail shooting portraits mid week and weddings on the weekend, only to do silly things like discount my packages, give away free hours, pages in albums or free prints in sales sessions, and sometimes make little or no sales at all on my portraits.
All this heartache because at the bottom of it all, I really didn’t value my craft (OR MYSELF) and really didn’t understand the value of what I was creating for others.
Breakthrough is a step-by-step mentoring & implementation program created by me - a working professional photographer - that shows you the exact blueprint I use to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a tribe of loyal repeat clients, ALL with support & community to push past your blocks and barriers that may have slowed you down so far.
BREAKTHROUGH
THE BUSINESS OF PERSONAL BRANDING PHOTOGRAPHY
introducing
Get you and your client organised and prepared to make sure you meet the clients brief. Then you can then create a shoot experience to exceed their expectations & free yourself up more creatively (plus increase your revenue at the same time!). Learn how to coach clients on clothing, props, styling and location scouting, to create a dynamic range for them and for your folio too! Includes Consultation Questionnaire template, Location Scouting Tips Guide & Shoot Plan Template + the Ultimate Lifestyle Posing Guide with 300+ poses over 15 locations
Shoot Day Planning
MODULE four
Create a consistent and repeatable experience so that each and every client travels through a carefully devised nurturing sequence designed to make them feel supported and important... plus avoid repeating boring admin tasks!
Save time with every email template you need for both headshots & personal branding experiences (already done-for-you), simply plug in and make them your own, we are talking set and forget :)
Customer Journey
MODULE Three
Dive deep into how to value, price and package YOUR work and discover your pricing sweet spot with value packed experiences using the Simple Packaging Framework and Intelligent Pricing Formula System. Be super clear on who your niche market is, so you create collections they will love, but that you also love to deliver. Align your positioning around your strengths so you finally have the kind of language to use that will connect to clients who you actually enjoy working with, your people!
Value & Packaging
MODULE two
Create your perfect day scenario to build a business that will support YOUR dreams. Get clear on your numbers and have a focussed outlook of what you want your life to look like and the money that you need to support it.
Start receiving money easily into your business with mechanisms in place to help you to eliminate cashflow stresses
Future-proof yourself from any litigation or copyright breaches so you can sleep soundly and know you are secure.
Includes contract templates for payment plans and full pay options plus email templates for late/overdue payment
Business Fundamentals
MODULE one
Here's What You'll Learn
LET'S BREAK it DOWN
Go Behind the Scenes
I also share with you some behind the scenes of me shooting for inspiration, so you can see first hand how manage and concept shoot poses to create a full range of images including profile, lifestyle, flatlay and product and banner style images that the clients will be able to use across multiple platforms, featuring a range of common “client archetypes” from a service based professional, headshots to influencers to online and local business. Plus watch how I choose my shoot sets when planning big shoot days
WATCH
Enjoy clarity on your own personal brand, your brand story and decided where is best to spend your valuable time online to avoid getting sucked into time-and-energy-sucking-rabbit-holes. Use the simplified social media guide to get a plan in place so you can start to create more connection and engagement with your community. Create your own VIP tribe, invite and entice your favourite loyal clients to become recurring returning clients (hello FREEDOM!)
Social Media & Community
Branding Photography, for the most part, does not require high end retouching, in fact it is almost the opposite, but we will walk you through all of the factors you need to consider to prepare & present your images online! BTS workflows & software hacks to deliver the best quality product you can to your client using effective workflows and file management and avoid late nights and weekends spent staring at your screen!
Post Production & Workflows
MODULE SEVEN
Learn to pre-sell your packages, rather than having to shoot first and hope for a sale later. We cover two main methods of pre selling, online and in person/on a call, so you can be confident with both methods and tailor to suit your strengths. Overcome any negativity you may have around selling once & for all.
Establish a Core Sales Process that works for you and your personality. And even sell LOTS more images whilst you sleep! Includes Phone Sales Script template, Website Sales Framework, & Upgrade Offers Email Templates
Sales
MODULE SIX
Get proactive so that your time spent on marketing will deliver the right number of quality leads to make your Dream Life become your reality and remove any ickiness you might feel about marketing you. Uncover your Core Marketing Message and learn how to communicate with your audience in a way that they will hear and relate to online and in person. Craft high converting campaigns to attract High quality Warm Leads, set up your email nurture sequence, learn 9 Secrets to Networking Success to make sure you are intentional and get the best ROI on your most valuable resource, your time! Includes 15 lessons & tutorials on multiple strategies so you can choose what method feels right for you.
Marketing
MODULE FIVE
MODULE EIGHT
Getting paid upfront (what you are worth) before you lift your camera
How does this sound?
Working with like-minded clients who are as passionate about their business as you
01
02
the results you're going to get:
Have confidence that your business looks and feels professional (even high end)
04
Variety & freedom to travel and capture different locations (no need for a studio)
05
Creating kick-ass collections that your clients just can't say no to (hello $upgrades)
03
Yes, I'm in!
More free time to do things you love in your life & business (like taking photos)
06
You will Experience
8 highly-practical and motivating modules of 50+ simple to follow video lessons & 25+ how-to resource videos to walk you through the systems you need to put in place to enjoy a thriving career
COMPREHENSIVE ONLINE TRAINING
Including 3 Step Pricing Formula, 9 Secrets to Networking Success, Contracts, Emails & Shoot Plan templates, Consultation Questionnaires, Phone Sales Scripts
+ so many more
WORKSHEETS, GUIDES & TEMPLATES
Zero in on specific challenges each month with live calls. Get answers to your questions & overcome isolation by connecting with other photographers from around the world in private mastermind community
Monthly live WORKSHOPs with Paula
"This program covers so many things so you logically go through everything and structure your business."
- HEIDI WOLFF, ADELAIDE AUS
Kind words
"The name of the program - Breakthrough -is perfect because that is exactly what I experienced taking it"
Jennifer Capozzola, Pensylvania USA
Kind words
A year from now you will thank yourself for taking action today...
So let's get YOU STARTED
Yes, It Really Works
"Before working with Paula I was stabbing in the dark as to whether I was putting my energy into the right areas
I now have
confidence and have changed direction, got my family time back and found my calling"
- Debi Brett, Melbourne Australia
DEBI GOT HER TIME WITH FAMILY BACK
I really recommend the Breakthrough course to any photographer that would like to step into the Personal Branding market."
_ Ingrid Stodahl, NSW Australia
"The breakthrough course was life changing. It helped me to find my voice and my niche in photography.
IT CHANGED INGRID'S LIFE
"I'm feeling more confident - like a ' real' business owner more in control of my future
instead of someone just playing around hoping potential clients will take notice."
- Alison McWhirter, Melbourne Australia
ALISON QUIT HER DAY JOB
75+ VIDEO LESSONS & STEP-BY-STEP TUTORIALS
LIFE TIME ACCESS INCLUDING UPGRADES
MONTHLY LIVE TRAINING + Q&A
ACCESS TO PRIVATE MASTERMIND COMMUNITY
3 payments of $749 USD
75+ VIDEO LESSONS & STEP-BY-STEP TUTORIALS
LIFE TIME ACCESS INCLUDING UPGRADES
MONTHLY LIVE TRAINING + Q&A
PACKAGE ITEM WILL DISPLAY HERE
1 payment of $1997 USD
One Payment
select the plan that works for you:
Best Value
Most affordable!
Payment Plan
I'll arm you with the tools and encourage you to add your personality to make the templates and systems your own.
With a clear actionable plan in place you will soon feel like a strategic and confident marketer, sales person and business owner.
Then spend more time doing what you love and ultimately what makes you happy… photographing!
Say goodbye to any more indecision around pricing, workflows, direction or strategy, you will have all of this in your bag and be ready-set to go and conquer!
You're in the right place.
This is a fully done-for-you campaign! I have included links to the script, some stock images (if you need them) and landing page template I used. All you need to do is decide how much you want to charge and then go and make it your own.
You can walk the clients you book using this campaign through the new and improved systems and workflows as you create them (& test along the way).
Grab your seat today and get my done-for-you campaign!
Bonus!
"I create lifestyle & professional imagery to help women transform the way she and the world perceives her and her business, what a great gig!
— Me, ALL THE TIME
Confidence in your online presence, in your social media and messaging, and be a gun at writing Ad & Sales Copy!
A strategic and elegant automated sales system to get your clients returning to you again and again and again!
Crafted intelligently priced packages that are profitable, value driven and locked in (instead of constantly second guessing and changing them)
Identified who your dream clients are and what they want from you to you can deliver and experience and final product they will RAVE about
A Step-by-step marketing plan and action steps to generate leads now - with the ability to generate more leads wherever you want them
A proven sales conversion system for pre-selling full packages both online, on the phone & scripts to ensure additional upgrades (sales whilst you sleep)
Mapped out your customer journey and set up the a repeatable (and automated) system to save your time and avoid the headaches in the areas that are most likely bottle-necking your growth
A system to make sure that your clients and you are both best prepared for the ultimate shoot day experience
with reusable shoot lists & plan sheets
By the end of this, you will have...
Enroll Now
I'm Paula, your new accountability buddy.
After 22 years as a working professional photographer, I’ve experienced first hand what it feels like to make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Personal Branding Business Model.
I now shoot 6 full days per month often with $15k+ revenue days and say no to weekends and work that simply doesn't light me up.
Hey there!
It cost a lot to get me here...
I am sad to admit this, but I missed out on alot of my daughters younger life, I was always working weekends and then editing late into the nights to keep up.
Over the years I spent tens of thousands of dollars and way too many hours to count trying to figure out how to get more time back (ironically) and ultimately make more profit from my photography.
I now get to clock-off when my daughter gets home from school, say no to working any weekends and I am much more present in all areas of my life.
But i LEARNT THE HARD WAY
This program is the only one of its kind because...
WE GO KNEE DEEP INTO THE BUSINESS END OF THINGS
Here is where it pays to learn from someone who has gone before you.
I know where most creatives tend to bury their head in the sand, so that is why I created this program like I did. This is not fluffy top shelf stuff, it is designed so you to focus on what matters, increasing your profitability whilst saving you time.
This is a complete business renovation from the ground up so that you put in place the systems & zero in on the 3 biggest areas that will help you kick those two goals... Effective Marketing, Sales Processes & Automations.
Yes these are not sexy topics, but I promise to make it palatable and most of all I make it actionable. This is called an implementation program for a reason, cause I don't want you just listening in your car. I teach you why, give you the tools, you take what resonates and make them your own & then plug everything you learn into your business so it can start working for you!
ONGOING SUPPORT & COMMUNITY AT NO EXTRA COST
Once you are in it is hard to shake me! Getting you results is my highest value, so to keep you motivated, moving forward and overcome the speed bumps that may slow you down, I have made monthly calls with me part of this program - for as long as I am running it - at no additional cost.
I know that what I teach is not second nature, and a lot of what you need to overcome is often going on inside, your mindset & internal blocks. So in this community I get to know YOU so I can tailor my advice and the monthly workshops to support you where I know you need it.
You can expect additional training on subjects like money blocks, marketing planning, goal setting and even website reviews.
I am an open book, so I often share the backend of my business to show you what is working for me, to inspire and educate you in real time.
This program includes everything you need to set yourself up
You get all the moving parts - a literal business blueprint - to make your business run successfully + additional support. But I can only take you so far.
I need you to make the decision NOW to make this your year. I need you to make a commitment - not to me - but to yourself...
Create the business you need to serve your life (not you serve it)
Get proactive so that your time spent on marketing will deliver the right number of quality leads
Learning how to confidently pre-sell your packages, so you know you are in profit before you lift your camera
Running a lean and mean back of house to ensure more time for creativity and spontaneity
Embrace sharing more of you to cultivate closer relationships and community with clients who love what you do
Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.
If you want THIS to be the year that you *finally* commit to:
Enroll Now
This is for you if:
you're super motivated to SET up your business to smash it in a market that can dramatically change your life and career
you don't want to waste anymore of your valuable time spinning in circles not sure where to focus next!
you know that Personal Branding Photography is the future for us Pro-Photographers
you are ripe, ready and super willing TO INVEST THE TIME to MAKE THIS WORK, BECAUSE THIS IS YOUR TIME!
YOU DON't MIND playing it small, burning out and missing out on the big fun events in your life
It's probably not for you if...
YOU'RE ALREADY KICKING IT IN YOUR BUSINESS REACHING ALL YOUR SHOOT TARGETS, EXECUTING EPIC MARKETING CAMPAIGNS & ABOVE AVERAGE SALES
YOU'RE NOT WILLING TO DO THE WORK, AND ARE LOOKING FOR SOMEONE ELSE TO DO
EVERYTHING & SET UP EVERYTHING FOR YOU
YOU'RE ONLY JUST STARTING OUT IN PHOTOGRAPHY AND ARE LOOKING FOR HELP WITH POSING, LIGHTING & GENERAL CAMERA SKILLS
Let's Do This!
So what are you waiting for?
75+ VIDEO LESSONS & STEP-BY-STEP TUTORIALS
LIFE TIME ACCESS INCLUDING UPGRADES
MONTHLY LIVE TRAINING + Q&A
ACCESS TO PRIVATE MASTERMIND COMMUNITY
3 payments of $749 USD
75+ VIDEO LESSONS & STEP-BY-STEP TUTORIALS
LIFE TIME ACCESS INCLUDING UPGRADES
MONTHLY LIVE TRAINING + Q&A
PACKAGE ITEM WILL DISPLAY HERE
1 payment of $1997 USD
One Payment
select the plan that works for you:
Best Value
Most affordable!
Payment Plan
Q: I’m feeling a little overwhelmed by all the things I will need to do to put this business blueprint in place in my business. Are you sure I can do this?
READ THE FAQS
1
I’m going to be completely upfront with you, YES there is a significant amount of things I am going to ask you to learn and implement inside of Breakthrough. And yes, you might feel a little uncomfortable at times.
And YES, you might have some times where you will want to throw something at me on the screen (I forgive you in advance!)
But here’s the thing…
As long as you are willing to invest a few hours every week and reach out for help if you get stuck, you can absolutely do this.
And I am sure you have already put in so many hours of learning and training into your business, so you know already that nothing can be created without a significant amount of effort.
If you are reading this, I am pretty sure you actually want to put in a good amount of effort and feel like it is time that you actually earn the life-changing outcomes that your business could be providing you.
You just want to make sure that every effort you are putting into your business, is going to move you forward towards your end result. I get that!
I have got you. I have taken everything I have learnt from 22 years of marketing & selling photography, and distilled it into exercises that you will feel are bringing you closer to a business you will be proud of.
THE NEXT QUESTION
Q: Will I need to invest in anything else to get my business up and running to speed?
READ THE FAQS
2
Again to be fully transparent the answer is yes.
However I am most likely going to save you LOTS of cash in other areas. As you really do not need fancy studios, heaps of display products or even lots of gear to be successful in this area of photography.
In fact, it frees you up to lighten your gear load, get on the road and adventure if your heart desires!
But in order to free up your time (your most valuable asset) you will want to invest in just two main areas, to help speed up your business growth.
In time you will want to have a budget for a CRM (software to help you to automate your business) if you are not already using one. This can range from around $20-$50/month depending on the one you select.
And I recommend also that you have a budget in place for Facebook Ads. This need not be big to start with, but once you start seeing results you are going to want to reinvest a portion of the new revenue you generate - as it will pay back in droves. I would suggest about $50-$100/month would be a good start.
THE NEXT QUESTION
Q: I am not a professional photographer, is this program for me?
READ THE FAQS
3
If you have an interest in making personal branding photography your main source of income, then the answer is a BIG FAT YES!
I have distilled all my knowledge after years of having a very successful career across multiple genres in photography, and I wish I had a resource like this one when I first started out.
This program is however, focussed on creating the foundations for a successful and profitable business, so the lessons inside are geared towards the business side things.
I do not teach photography skills, I do however share with you how to plan and execute a successful shoot plan and then share with you behind the scenes on a few types of shoot styles you may come across.
If you follow the steps inside the program you will most likely have better systems and workflows than a lot of working photographers! And implementing this "business structure" early on in your career will definitely save you the time, headspace and money and free you up creatively to be able to do more of what you love, and that is capturing great imagery.
THE NEXT QUESTION
Q: Will Paula be available to answer questions if I get stuck?
READ THE FAQS
4
Yes of course. The Facebook Community is the place to get answers.
My team will be in there on weekdays to support you through the program contents and of course you can get all your questions answered in more depth by me personally each monthly in our Live Workshops where at the end I do a Q&A..
You will have the opportunity to ask any questions ahead of time, and I will personally address and answer your questions then.
Or if you can make it live, have your questions ready and I will fire off the answers, I love to chat about all things business and marketing and am happy for you to ask me anything.
And if you can not make the Live for some reason you can always watch the replay.
Please know that my sole goal is for you to have success in this field. Your success is a reflection on my training and so I want to help you to get to the finish line :)
THE NEXT QUESTION
Q: Are there really enough clients interested in this style of photography?
READ THE FAQS
5
Simple answer is HELL YES
I live in a small Coastal town 90 minutes away from the nearest city and I consistently attract and work with a huge range of clients, from service professionals like accountants & realtors, to health and beauty businesses like pilates studios and beauty salons. I regularly capture entire companies headshots & team images for their websites and marketing materials and online course creators and coaches for their social media feeds and launches.
With the growing online world and an abundance of people born before the millenium who "hate getting their photos taken" you will never run out of clients, no matter where you are, because they need you to make them look good!
I often hear photographers say that they can not imagine people spending thousands of dollars on branding photography, and this is where the works begins. When you learn to find and communicate to the kind of clients who do value and will pay well for quality imagery to represent their brand, you my friend will be in a happy business, and I can't wait to show you how!
BACK TO START
I completely understand. Every dollar invested in your business is an important one! If you have any more burning questions you would like answered, we are of course happy to hear from you. Simply get in touch and we will respond as soon as we can.
Still on the fence?