Episode.06

For start up businesses, creating a brand from the get-go is crucial - but so many small business owners are swamped, just trying to do it all!

Can you relate??

You have to be the marketer, business manager, editor, bookkeeper, admin, cleaner, assistant, salesperson as well as the “talent”... pure exhausting.

When I look back at my own journey, there were certainly areas I could have (SHOULD HAVE) let go of a lot earlier.

And that is why I loved chatting with my client Cass for this latest episode of the podcast.

Early on in her business Cass realized her strengths and decided to outsource the things she is not strong at.

And she also recognised early the benefit of the connection that potential clients wanted with her (a real person) before they made the commitment to work with her.

Now on the verge of her 4th photoshoot with me in just 3 years, Cass reflects the value of hiring professionals (like me) to become part of her team early on.

And her business has benefitted massively, growing at a mammoth pace. In just under 4 years Cass has become a major player in her field and has already launched another sub-business within her business Your Mortgage Coach.

I wanted to share Cass’s experience in her own words on how using personal brand photography in the marketing of her as “the brand” has played a part in her rapid growth and success.






* How outsourcing & creating a team helped her create impact

* The Power of credibility & connection online

* Her favourite styles of images that she loves of herself

* The elements to make for a comfortable shoot environment

* The freedom that comes with Subscription-Style packaging




In this Episode Cass Shares :

Client Spotlight! Chatting with Broker, Cass Connelly

Links :

LEARN WITH ME - JOIN WAITLIST (STARTING LATE JAN 2023)

CHECK OUT HOW CASS USES HER IMAGES IN HER SITE

In the Business of Personal Brand Photography Podcast, learn from a full time working photographer about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.

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Go from feeling confused, overwhelmed and unsure of where to start to feeling like a strategic and confident marketer, sales person and business owner. This blueprint will help you reach your ideal customers and have them returning again and again!

Want to become the go-to photographer in your area?

Breakthrough!

Introducing THE BUSINESS OF PErsonal branding Photography