Personal Branding Photography Sunshine Coast

Personal Branding – Cassandra Connelly – Your Mortgage Coach

September 8, 2020

I love working with people who are serious about upping their game online, and when I met Mortgage Coach and broker Cass, I knew she was determined to step it up to better serve her clients.

With an already flourishing business, Cass knows the importance of supporting her client base with a strong online presence backed up with up to date and useful information, especially now when there is so much uncertainty about getting loans.

Afterall, helping people who perhaps are outside of the 9-5 worker to get home loans, is Cass’s special area of expertise in her business Your Mortgage Coach. Her specialty is helping people with the ‘unusual cases’. If you’re self-employed, have a less than spotless credit history, don’t have up-to-date financials or perhaps you’re even looking at a project that the banks consider a bit risky, Cass is the broker for you!

And as the main contact for her business, Cass knows she needs to be front and centre when sharing advice with her clients, otherwise it can often get lost in the wash on social media.

It’s just one of those things we all know deep inside, that people connect with people, and if you are going to all the trouble of writing really helpful tips and advice for your clients, you really don’t want it to get overlooked. Cass knew the importance of attaching some of her most valuable content with images that stop people scrolling past and get them to look.

And also Cass shared with me that she wanted her website to connect with her, and the experience of what it feels like to work with her, and her new website definitely does that in spades!

Couple the talented design skills of Lizzie Henebury and of course my skills too, Cass is now comfortably and confidently the face of her brand across her site and socials, and more and more people are connecting with the great advice tips and strategies she is sharing to help the unusual ones (myself included) to take the next big step towards the home of their dreams 🙂

This shoot was part of a gorgeous Social Sessions shoot day at Noosa, so make sure you go follow Cass on Facebook or instagram to catch all her great advice and see how she is putting all the images we created to good use!

Enjoy the highlights,