So you have a great product, you give exceptional service, you know that the experience with you & your business really will benefit your potential customer.

In this current marketing climate we are endlessly inundated with well crafted idealized imagery, depicting varying degrees of perfect, glossy lifestyles, products and experiences.

But as many of us know, so many times the images are fake & just do not live up to the experience with that business or brand.

How do YOU get through all the noise to engage with your tribe?

For me the answer is simple – Authenticity.

Have you ever wandered into a shop and met an annoying and disinterested shop assistant who asks that dreaded question, “So how has your day been?” This fake attempt at engagement without any thought or true authenticity drives most shoppers crazy, and will usually drive potential customers straight out the door.

Similarly, imagery that depicts you or your business in a way that is just not aligned with the true experience with you can seriously harm your business.

Ultimately you will either attract the wrong type of client, or deceive the customer attracted to you for pretending to be something you are not.

A consumer, I am magnetized to the company that is consistently aligned with it’s purpose, I love the business that is not afraid to stand out and be different, and I resonate with and am attracted to the entrepreneur who is not afraid to stand up & be their true self.

The days of conformity with the “norm” are long gone. As much of our lives have become automated by computers, more and more people are being drawn to great personal service, to people, to YOU!

Today it is impossible not to have some of your personal life spill into your business & career, so don’t hide behind a fake “business persona” – todays savvy consumer can smell out a fake in an instant.

I am not suggesting that you don’t exercise a bit of personal filtering – be selective about what of yourself you share – always checking in to make sure it is congruent with your business values.

However it is time to loosen off the corporate shackle that once defined our personal branding, let go of any misconceived ideas that we somehow need to be “perfect” before we can put ourselves out there, and really explore all the parts of your personality, as it is in personal authenticity that lies the key to attracting success.

To stand out of the crowd, you just need to be you. Whoever that is to YOU