LinkedIn is a great platform for professionals to build their brands. Let’s look at how to use your personal brand images on LinkedIn.

With 630 million users, of which 49% earn over $75k per annum, you’re in good company on LinkedIn. So it’s important to look your best and show yourself in your best light. A great way to do this is with strong personal brand imagery.

Benefits of Using LinkedIn for Business

It’s a platform designed for professionals to connect with one another and basically is like an online resume. So if you show yourself well, you will have the potential to connect with some very powerful clients.

How to Use Your Personal Brand Images on LinkedIn

There’s a few different places where you can use images on LinkedIn so let’s take a look at each of them.

• Banner
• Profile image
• Posts
• Articles

Ok let’s take a deeper look at each of these.

Your Banner

This is an opportunity to showcase your business and what you do. It’s important to know your audience on LinkedIn and create a banner that matches.

You’ll notice my banners on Facebook and Pinterest are a little more fun and share more of a story. LinkedIn is a place where more high profile professionals are hanging out. As such they are generally more time poor and not looking for fluffy stuff. So I have shown more corporate style headshots in my banner to speak to the LinkedIn audience.

Please note, the current recommended size for Pinterest pins is 1584 x 396.

Your Profile Image

As mentioned LinkedIn is a the hangout for a lot more people in the corporate world and professional services. So it’s important to look professional and showcase what you do.

Your profile image should be a clear image showing your face and what you do. As a photographer it is important for me that people recognise this is what I do so I have used an image where I’m holding my camera. So those time poor people who are scrolling through can instantly see what I do without having to search too much.

Please note, the current recommended size for Pinterest profile images is 400 x 400.

Your Posts

On LinkedIn you can share posts in your feed just as you would on a platform like Facebook. These images can be accompanied by text or just posted on their own. It’s important to ensure you are always uploading good quality images to draw the right kind of attention to your profile and posts.

Please note, the current recommended size for LinkedIn posts is 1200 x 1200 for desktop or 1200 x 628 pixels for mobile.

Your Articles

On LinkedIn your articles are longer form posts, almost like blog posts. These are made much more powerful when there is a strong image accompanying them. The image you choose will be shown at the top of the article when people click on it to read it. And it will also be the thumbnail that shows up on your page and in people’s feeds.

Please note, the current recommended size for LinkedIn articles is 744 x 400.

So there you have it, a simple guide on how to use your personal brand images on LinkedIn.

Hope it’s helped, and I can’t wait to see you using more of your images. If you haven’t already had a shoot with me and you’re in need of refreshed images for your LinkedIn account take a look at how I can help you with that here.

P