I was (and am) totally obsessed with Danielle’s business. Cause I think every creative business owner – who doesn’t have an intimate relationship with their numbers – needs a Danielle.

When I watch shows like Succession (um obsessed) I am always slightly envious that big businesses have the budget for so many roles I dream of having in my business. (We all know in small business you have to don all the hats) 

And one of the roles I would love to have the most is a CFO – Chief Financial Officer.

Someone who advises if I can afford to buy that new lens (instead of me just going and buying it)… someone who can really track (and understand) the numbers to make decisions on which way to grow (or pull back a little)

And so recognising that most small-medium businesses just don’t have the resources to have this position full time within their businesses, Danielle created the Integrated CFO where she offers Virtual CFO services to help businesses like me, cause as she says on her site… Understanding and managing your numbers is key to business success

We had lots of fun capturing lots of business branding photography with Danielle as part of the Social Sessions Experience last year. And I am so pleased to have played a small role in helping Danielle rebrand and reach more clients who really need her services.

Enjoy the highlights,

P