When you run a business that is product based, it is easy to sit back and let the products do the talking. But what about when your experience is the reason why you back the products you sell, what about when it is you yourself that is talking with other businesses who will on-sell your products, well then it is important that you are as much a part of the marketing as the products you sell.

This is what Sandra from Easy Hair realised just before she came to me. That people are connecting with her, and her story, her reason… as much as the products she sells. 

And I am finding this more and more, especially with business owners like Sandra who are not only doing business with integrity, but also with a conscience. 

As a successful salon owner, Sandra shared with me that wanted to find a solution that was not only effective but gentler for hairdressers to use. We all know how damaging the products would be for the poor hairdressers who have to constantly breathe and cover their hands in, and Sandra found that she herself wanted to find a solution for herself and other salon owners and workers.

So Sandra went in search of salon only products that make the hairdressing world healthier and more efficient for the hairdressers and of course their clients also!

And that is exactly what she is doing in Easy Hair, where she takes a holistic approach to the care of the hair, scalp and body as a whole!

And so we together created a whole bucket of images of both Sandra herself as the salon owner, the face of the business and also using the products as well.

Now she can make sure that she shows up in her marketing and salon owners can connect with another Salon Owner, not just a business brand or entity name 🙂 WIN

Enjoy these highlights…

P