August 9, 2016
Being in business for myself, and of course doing what I do, I love observing how business brands grow and evolve. I am even more keen to watch how an entrepreneur who heads up a business grows and develops their own personal brand as their business grows.
For a long time I have followed Chris Childs of Think Money & Profile Magazine. I especially love seeing how Chris & the Think team consistently innovate across numerous advertising platforms. Their campaigns and designs are original, consistent and always on brand but above all create real resonance.
I believe that is because owners Chris & Jack are not afraid to put their face at the forefront of their brand.
So it was really great for me to be Chris’s photographer of choice when she recently decided to update her personal brand imagery.
Together we created for Chris a collection that would serve specifically for social media, magazines, printed and digital materials creating a large bank of expressive images that she will be able to draw on for many purposes for years to come.
“I can’t believe how great Paula and her team made me look! Hair Makeup and the complimentry poses has made this the first photo shoot that I have loved (or even liked).”
“My brand has certainly been lifted because of the new photos. I am much more comfortable having my photos in my marketing material now. “
“I was totally blown away when I opened my images, and everyone who has seen them give a jaw dropping WOW!”
Within moments on Chris uploading images to social media her feed went wild
“It was so delightful to get such positive feedback from friends and associates once I started using my new images.”
I have enjoyed watching how Chris and her clever team ave been using just a couple so far, with so many campaigns to follow 🙂
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