August 6, 2019
Chances are you’re already on Facebook but are you really using it to its full potential? Let’s take a look.
By the numbers, Facebook is the biggest social media platform out there with over 2 billion monthly active users. And it is showing no signs of slowing down.
The only downfall with Facebook is that your organic reach on a business page is pretty much non existent now as they want people to pay for ads. But there are plenty of ways to get around this as well. For example, creating a private group instead. This is a great way to create a really tight knit community filled with your ideal clients.
Pretty much all demographics can be found on Facebook. There’s lots of free and paid marketing strategies available. And you have access to lots of great insights and data so you can hone in on what’s working and what’s not.
There’s 3 main things you can do on Facebook.
If you want to be running paid advertising then you are going to need a Facebook business page. Even if you don’t want to pay for advertising yet, I wouldn’t recommend running your business from your profile, but it’s still a good idea to use your high quality images there so if people do happen to search for you, everything looks on brand.
And as mentioned before, a group is really good for building a highly engaged community and a great way to get around the paying for reach issue you face on a business page.
Whether you have a page, profile or group there’s a few key areas to ensure you are placing your high quality personal branding images.
Then of course if you’re planning to run paid advertising you need to consider the right image or graphic. Or perhaps even video to get the best results as well. Facebook ads are all about testing and it’s rare that you’ll get this right on the first go so it’s good to have a variety of different images or videos to test what works best with your audience.
You can also sub-divide your images into albums on your business page and profile. And if you have a store you can set up a shop where images could be useful as well.
Ok let’s break each of the main ones down a little more..
This is one of the very first things people will see when they land on your profile or business page so you need to be making the most of this space.
You want a high quality image that looks approachable and clearly shows your face. Depending what you do for business it could also include an important prop that relates to who you are. For example, in my profile image I’m holding my camera.
Please note, the current recommended size for a Facebook profile image is 180×180.
This is another really important section of your business page or profile. You can upload a photo, video, or graphic. This is a great place to give your followers a little more insight into what it is you do.
For example, on my Facebook page I have a cover video showcasing some of my work and explaining what I do so it’s clear to people from the moment they land on my page. Here’s a couple of snapshots from the video to show you what I mean.
Please note, the current recommended size for a Facebook cover image is 851 x 315.
When it comes to your Facebook posts there’s many different things you can do. You can share images, graphics, gifs, or videos straight to Facebook, you could share a URL from a blog post or YouTube for example and then Facebook would just create a snapshot of what that site looks like, or you could create galleries, or slideshows.
No matter what type of post you are sharing, if the content is visual it’s important it’s high quality. Here’s some examples of some of my visual Facebook posts.
If you’re posting an image straight to Facebook then the recommended size for your image is 1200 x 900.
Hope it’s helped, and I can’t wait to see you using more of your images. And if you’re in need of refreshed images for your Facebook pages take a look at how I can help you with that here.
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