July 24, 2019
Whilst YouTube is a video platform there’s still a need for great images. Let’s look at how to use your personal brand images on Youtube.
With 1.9 billion monthly active users YouTube is the second biggest social media platform. Not to mention it’s a search engine so when people land on your profile they’re there because they’re specifically searching for something. And if you’re confident on video this is a great tool for reaching more of your potential clients and keeping them in your world longer.
It’s a great platform for positioning yourself as an expert and being able to create value driven content. People spend a lot longer on YouTube than other platforms because video content is more consumable. So if they like you and they stick around to watch your videos you have a much higher chance of converting them into paying clients.
There’s a few different places where you can use images on YouTube so let’s take a look at each of them.
Ok let’s take a deeper look at each of these.
Your banner is referred to as Channel Art on Youtube. This is the first opportunity to show people who you are and what you do when they land on your YouTube channel. This is a great place to have a bit of fun with various images and also include your logo and tagline.
Please note, the current recommended size for Pinterest pins is 2560 x 1440.
Like all social media platforms, your profile image is one of the most important. And this is no different on Youtube. Although, you may hear it being referred to as your Channel Icon here.
As usual you want a high quality image that looks approachable and clearly shows your face. Depending what you do for business it could also include an important prop that relates to who you are.
It doesn’t need to be strictly business on YouTube. Because it’s a creators platform you can afford to have a little more fun with your profile image.
Please note, the current recommended size for Pinterest profile images is 800 x 800
A lot of people make the mistake of just using parts of the video as the thumbnails. This can result in things looking inconsistent, or worse still, a lot of not so flattering stills of yourself.
A great way to overcome this is to create specific thumbnails for each of your videos. You can use photos that relate to the video or create graphics with titles that tell people exactly what to expect.
Please note, the current recommended size for YouTube thumbnails is 1280 x 720 (vertical pins are always recommended)
Hope it’s helped, and I can’t wait to see you using more of your images. If you haven’t already had a shoot with me and you’re in need of refreshed images (and videos) for your Youtube account take a look at how I can help you with that here.
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