A Strategic Real Estate Agent with Savvy Marketing Skills
When you meet someone like real estate agent Terri, you can not help but be inspired. Not only is she the Head of the management team and driver of strategic direction for Pilcher Residential, she has also been recognised as a leader in the digital marketing space.
I thought this was a great photoshoot to share, as Terri really recognises the power of having a range of imagery she can use to educate her clients about the experience of working with her.
More than “normal” realtor headshot
Agents can often fall into the trap of just relying on one image – a standard realtor headshot – to represent them online, but the clever ones like Terri are recognising that we are in the age of the Personal Brand and it is important for you to show case you in a variety of ways to keep your audience interested and engaged.
I loved capturing Terri on this day, she really understands her positioning in the market is and because she is in the digital marketing space she also knew what she needed and wanted to create, which makes it an easy exercise for me in the creation process.
Not to mention we were in a gorgeous Sydney home that was perfect for showcasing an agent like Terri working as every corner of this property was completely styled to a tee!
This was one of our Luxe Sessions, we have a bounty of new locations and dates for the year ahead, so if you are keen make sure to check out this photo and video (if you need it) Personal Brand Experience.
Enjoy the highlights
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