September 8, 2019
Just about every client of mine who comes looking for Personal Branding Photography at one stage or another in the strategy session hints at the idea of one day creating a digital platform of some sort to help them scale their business.
I mean why wouldn’t you, it is seriously one of the best ways to profit from what you already know and scale quickly.
But one thing that I know trips a lot of my clients is the thought of having to market and sell their course.
For a traditional locally service-based business owner, or even someone who has been employed for their whole career, the thought of selling online can cause convulsions and be a complete turnoff from what could be a life-changing opportunity.
If you are selling and marketing digital courses online you have to get visual.
Now I have to share something, I am totally a visual buyer.
I like things that are in nice packaging, cause to me this represents the value of what is inside.
It also feel super special to open something that is beautifully presented and carefully wrapped. There is an anticipation and expectation about what you are about to experience, that I think translates to the online world also.
I love seeing a clever and eye-catching ad on facebook and clicking through to beautifully presented and easy to read landing pages (total geek right).
But your social media pages and website are the new storefront.
There is a store near me that has really outdated ill-fitting dresses on mannequins that are often turned the wrong way of not even dressed at all. For me this doesn’t really speak well about the quality of the service and products I can expect when I spend my hard earn money inside.
Compare this to the gorgeous windows I saw when I window-shopped down the Avenue des Champs-Élysées in Paris. I expected impeccable service and top quality product (and I dream of going back there with the money to spend too – I was a back-packer when I visited!)
Now you may be thinking, yeah but Paula I do not charge those sorts of prices. So I can’t afford to look like that.
No I know this, but I do think you can always strive to make sure that the first
And because I am also a visual learner, I thought it best to share this in practise!
We helped Nicky Leonti to launch and promote her course Automate Your Sales in 30 Days, using photography, graphic and video.
Nicky had a fantastic product, but just needed help to make it visually enticing and have enough variety in her social media content to promote during the launch.
Nothing beats a great clear photo of you that looks like you look – today. In Nicky’s case it was super important to make sure she look like the Nicky that turns up daily. We wanted her down to Earth nature & fun personality to really shine through in the images.
You simply can’t go past a good collection of personalised detail images, Nicky used these to illustrate her sales pages and social media, and throughout the inside of her course also.
We created these customised banners, facebook ads, and social media tiles so there was consistency across her branding for her course. These were all designed to encourage viewers to take action 🙂
Nicky needed 3 videos for her sales process, the facebook ad, the sales page and the thank you page. These are the kinds of touch points that really help potential students get to know, like and trust you.
If you want to learn more about the specific image types and how to use them strategically so you can take your course and turn it into a life-changing, endlessly scalable asset you can get my free guide to Crush Your Course Launch
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