January 11, 2017
Simone Leslie is a Master Neuro-Strategist, speaker, author & blogger who came to me keen to create a collection of personal branding images to expand her current marketing platforms and support her on her upcoming book tour in the US.
Simone works with a wide range of people from fortune 500 companies, elite athletes, small business and everyday individuals so it was important to create images to appeal across all those markets – in particular the US market, whilst staying true to her down to Earth, loveable Aussie self.
Simone is a naturally gorgeous woman, so for me the challenge was to make sure we created images that obviously showcase Simone’s natural beauty whilst still making her relatable & approachable.
During her deep dive session, I was totally smitten with her quirky sense of humour, so for me it was essential this also translated through her imagery.
Above all it is vital to not just take ‘pretty pictures’ but create images with purpose, that will help to elevate her presence and make her recognizable, relatable & an icon in her marketplace.
These are the images Simone can use for her social media profiles, website & business cards. The teal features heavily across Simone’s branding so we wanted to incorporate this colour here for consistency
Depending on the channels, it is important to project different parts of your personality, to suit the audience.
Simone needed to be able to cut and paste herself into her blogs, website and advertising, so the white backdrop was used so the images will be versatile for any occasional promotion.
These images have her flair style & personality written all over them – and are going to help potential clients to get, know and fall in love with Simone and (most importantly) want to spend time and money with her!
As Simone helps people in numerous areas of their life from wealth creation, health, relationships, career and business success we created specific WOW images to resonate with these themes.
As the US market is also quite driven by celebrity culture, we thought creating a “covergirl” style images as well as showcasing Australian beach lifestyle may be attractive for this market.
“Paula was the clear choice when I needed to update my business imagery with her unique talent, creative eye and branding knowledge. She has really lifted my branding and exposure to a global market.”
If you too are keen to create a kickass collection of images to help you to up-level in 2017 CLICK HERE to find out how.
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